Self-Worth and Romantic Relationships: Why We Struggle to Feel Worthy of Love

Self Worth in Relationships

Do you feel worthy of love? Do you feel worthy in general?
So much of our well-being is tied to our self-worth.

Self-worth influences everything from mental health to the quality of our relationships. When we doubt our worth, it’s not just our love life that feels the strain; it can affect our careers, friendships, and even our physical health. A strong sense of worth creates a solid foundation for a fulfilling, resilient life, allowing us to set healthy boundaries, pursue our passions, and feel secure in ourselves.



What is Self-Worth? A Foundation for Healthy Relationships

Let’s start by defining what self-worth is.

Self-worth is our fundamental sense of being valuable and deserving of love, respect, and happiness, simply because we exist. Unlike self-esteem, which often depends on external achievements, appearances, or the approval of others, self-worth is an internal belief in our inherent worthiness. It’s the understanding that we don’t need to “earn” love or prove ourselves to be worthy—it’s a recognition of our natural right to be loved and valued just as we are.

This foundation of self-worth is essential in creating healthy relationships, as it allows us to enter into partnerships feeling whole rather than looking to someone else to complete or validate us.

self-worth

The Challenge Women Face

Why is it that so many women, despite all they’ve accomplished and the kindness they bring to the world, still struggle to feel truly worthy of love? Many of us could list our achievements, our resilience, and the compassion we show to others—yet deep down, there’s a nagging question: Am I enough? Am I too much? Do I deserve to be loved just as I am? What do I need to do to be loved?

This struggle isn’t born in a vacuum. From a young age, many women are taught, directly or indirectly, that their value is linked to how well they fit society’s image of the “ideal woman.” It’s untouchable, ungraspable, and yet it’s there: deeply ingrained.

This image is often rooted in qualities like selflessness, beauty, and perfection, with little room for imperfection, ambition, or independence. These expectations can make it easy to believe that our worth depends on how much we give, how we look, or how perfectly we perform in relationships. As a result, many women grow up feeling they need to earn love—by being agreeable, beautiful, or endlessly accommodating.

And this can create a viscious cycle.

Our upbringing also plays a huge role. Some of us were raised to believe that love is conditional—something we receive only when we please others or meet certain standards.

This belief—when unexamined and unhealed—can persist into adulthood, making us feel that love and happiness are just out of reach unless we become “better,” “more,” or “everything for everyone.” Society often reinforces these harmful narratives. From movies that glorify women sacrificing their own needs for love to media messaging that ties beauty and desirability to worthiness, these ideas are everywhere. Even well-meaning advice from friends or family—like “You need to compromise more,” or “Don’t be too picky”—can subtly suggest that a woman’s value in relationships is conditional.

Over time, these societal and cultural reinforcements make it harder to recognize that love doesn’t need to be earned through perfection, but rather comes from embracing our authentic selves.

As a result, women often struggle with boundaries and setting standards for what they need in a relationship and from their partner.

Yet real worthiness comes not from ticking society’s boxes but from embracing who we are, flaws and all. And while it’s challenging to unlearn these deeply rooted beliefs, it’s possible to start shifting our perspective, to see ourselves as deserving of love simply for existing.

In my private practice, I’ve worked with many women on reclaiming their sense of self-worth. The process takes time—because healing takes time—but it’s so worth it.

This is the foundation that allows us to create authentic, fulfilling relationships—not from a place of need or fear, but from a place of true self-worth.

Let’s dive a bit deeper into it!

Self-Worth vs. Society’s Definition of a ‘Worthy’ Woman

It’s important to take a moment to reflect: How does society define a “worthy” woman? So much of what we believe about ourselves comes from external factors. From beauty standards to gender roles, the messages women receive about their value are everywhere—and they’re often impossible to live up to.

These societal values suggest that self-worth is something found outside of oneself.

We’re bombarded with mixed messages on social media, TV, movies, and magazines. The confusion is more than frustrating—it’s overwhelming, and it takes a toll.

We’re told to be beautiful but not vain. Ambitious but not intimidating. Nurturing but not overbearing. There’s a constant, unspoken pressure to embody an unattainable ideal of the “perfect” woman—someone selfless, accommodating, and effortlessly radiant. These expectations don’t just live in glossy ads or on Instagram; they’re woven into the fabric of everyday life, from subtle comments to deeply ingrained cultural norms.

Many women are taught to seek validation through caregiving, perfectionism, or emotional labor. How often have we heard phrases like, “A good woman keeps her family together,” or, “She’s the backbone of her household”? While these sentiments may seem positive on the surface, they often reinforce the belief that our worth lies in what we do for others—not in who we are.

Please, let that sink in for a moment.

Take a deep breath, close your eyes, and consider: Where have you received these messages in your own life? Where have you felt the weight of trying to be “enough” based on someone else’s idea of worthiness?

These messages need to change. They lead to an exhausting cycle: giving more, doing more, striving harder to feel “enough”—only to be left with lingering doubts about whether we’ll ever truly deserve love just as we are.

But let me tell you this: There will never be an “enough” by society’s standards. So why do we keep striving for it, knowing perfection is unattainable?

True self-worth comes from within. It’s not about meeting impossible expectations—it’s about remembering and reclaiming our worth, one step at a time.

Common Reasons Women Struggle to Feel Worthy of Love

1. Cultural Conditioning

As we’ve already learned, from a young age, many girls are encouraged to be “humble,” “accommodating,” and “perfect.” These messages are often subtle yet powerful, shaping how we view ourselves and our relationships.

Being told to “be nice” or “don’t rock the boat” teaches women to suppress their needs and prioritize others, even when it comes at the expense of their own well-being. When you stop and think about it, it’s maddening just how ingrained—and harmful—these messages are.

Over time, this conditioning fosters self-sacrificing and self-critical behaviors, equating being lovable with being endlessly giving.

This pattern often leads to burnout, resentment, and a persistent inner voice that whispers, You’re not doing enough. Those intrusive thoughts—common to so many women—can, when left unexamined, wreak havoc on our well-being.

2. Attachment Styles and Early Socialization

This is one is an important one to understand: The way we’re socialized as girls has a profound impact on how we relate to love and self-worth. Girls are often taught to prioritize relationships, whether it’s nurturing friendships or seeking approval from parents, teachers, or peers.

This early focus on connection can make it difficult to separate our self-worth from how others see us. When validation from others becomes a cornerstone of our identity, it’s easy to feel unworthy when relationships don’t go as planned.

Attachment styles, often shaped in childhood, play a significant role too. Women with anxious attachment styles may feel a constant need for reassurance in relationships, while those with avoidant styles may struggle to let love in at all. Both scenarios can make self-worth feel like a moving target.

3. Media Representation

We can’t talk about self-worth without acknowledging the immense influence of media. From movies to Instagram, the “lovable” woman is almost always portrayed as flawless—thin, beautiful, agreeable, and effortlessly confident. But here’s the catch: don’t speak your mind, or you risk being labeled “bitchy.”

These portrayals set an impossible standard, leaving many women feeling inadequate simply for being human.

The media rarely celebrates messy, complex, or imperfect women. Instead, it often bombards us with the message that we need to change, fix, or improve ourselves to be worthy of love.

This constant comparison chips away at self-acceptance, making it so much harder to embrace our worthiness just as we are.

How Struggles with Self-Worth Impact Women in Relationships

When we struggle with our self-worth, it can have a profound effect on our relationships. We might stay in unhealthy relationships because we don’t believe we deserve anything better, or we accept less than we deserve because we’re afraid of being alone.

Women with low self-worth often doubt their partner’s love, constantly seeking reassurance or looking for signs that they’re truly loved. This can lead to a cycle of insecurity that wears both partners down. Over time, this self-doubt erodes trust and intimacy, leaving both people feeling unfulfilled.

Another impact is the tendency to over-give, people-please, or avoid conflict at all costs. In the name of love or harmony, many women become exhausted trying to meet the needs of their partner—often at the expense of their own. This might feel like “loving” or “sacrificing,” but it leaves the woman feeling depleted and disconnected from her own needs.

In relationships, the constant questioning of whether we’re enough can turn into a barrier, preventing us from feeling fully seen, heard, or loved as we are. And when we don’t feel worthy of love, we end up giving in ways that aren’t healthy for us.

Believe you are worth it

Reclaiming Self-Worth: Practices for Women to Build Inner Confidence

Reclaiming self-worth is a journey, but it’s one that can change everything. It certainly doesn’t happen overnight, but if you keep pouring into yourself and relentlessly doing the work, change will come. Here are a few practices that have helped me—and can help you—build inner confidence and shift your perception of love and worthiness.

Embracing Imperfection

Perfectionism can be a heavy weight to carry. It’s tricky, and it hides everywhere!

So much of what we’ve been taught—by society, media, and sometimes even our families—tells us that to be worthy, we must be flawless. But here’s the truth: imperfection is what makes us human. Embracing our flaws and recognizing that they don’t diminish our worth is a crucial step in healing. When we learn to love ourselves as we are—messy, complex, and beautifully imperfect—we open the door to accepting love without needing to earn it.

If you want to dive a bit deeper into this, check out my podcast episode about Kintsugi – The Art of Embracing Imperfection.

Self-Reflection on Values and Desires

One of the most empowering things a woman can do is to get clear about what she truly wants and needs—outside of the influences of society and others. This means taking time to reflect on your values, your desires, and what makes you feel alive.

When you look back at all of your relationships, you can learn so much about yourself, especially what you need, when your need were’nt met in past relationships. This is now a time to fully claim your place in the world and stand for what you need.
It’s about rediscovering who you are, freeing yourself, separate from what you’ve been taught to want.

Simple exercises, like journaling or taking moments of quiet reflection, can help you reconnect with that inner voice and get in touch with what truly matters to you.

If all of your needs would be met: What needs do you have? How do you feel when your needs are met?

Redefining Love and Worthiness

Love is not a prize we win by meeting a set of conditions; it’s something we inherently deserve, simply by being human. Reframing love as something we don’t have to earn through achievements, looks, or pleasing others is key to healing. Start by reminding yourself that you are worthy of love just as you are.

Practice saying “I am enough” in front of the mirror. I know it sounds too easy and you heard it before, but it does really help if you keep at it.
Reaffirm that you don’t have to prove yourself to anyone. Write it down on paper as often as you need! This mindset shift is not only liberating, but it also lays the foundation for healthier, more authentic relationships.

Seeking Coaching and Support

Sometimes, the journey to reclaiming your self-worth can feel overwhelming. It’s important to have guidance along the way. Working with a coach or seeking support from someone who understands the challenges you face can help you navigate the ups and downs of this journey. Through personalized coaching, you can gain deeper insights into your patterns, receive tools for self-empowerment, and develop the confidence to step into your true worth.

If you’re ready to embark on this transformative path, I’m here to support you every step of the way. Together, we can explore the blocks that have been holding you back and create a personalized plan to move forward with self-love, confidence, and clarity.

Let’s take that first step together—book your free Discovery Call with me here, and let’s start the journey

Practicing Receiving Love and Letting Go of Self-Doubt

I know—it’s easier said than done. For most of us, embracing our self-worth is a lifelong practice, one that requires us to constantly remind ourselves that we are worthy of love. Receiving love and kindness can feel deeply uncomfortable, especially in romantic relationships, and even more so when we’ve been conditioned to believe we must earn it or give something back in return.

But here’s the truth: you deserve love simply because you exist. Start with small, manageable steps, like allowing yourself to receive compliments without brushing them off or questioning their sincerity. I know this can feel incredibly challenging when you’re so used to proving your worth over and over—I’ve been there myself. Even now, I sometimes feel that discomfort when someone gives me a compliment.

Here’s a tip I’ve found helpful: when someone offers a compliment and you feel the urge to negate or return it, take a deep breath and pause. Remind yourself to accept it as it is, trusting the intention of the person giving it. It’s a small but powerful act of self-love.

Let others show you care without the pressure to immediately reciprocate or “earn” their affection. When you practice receiving, you’re not only building trust in others but also strengthening the trust you have in yourself. I won’t lie—it feels strange and uncomfortable at first, but it’s a transformative practice worth pursuing.

If you’re on a journey to nurture healthier relationships while still focusing on your own healing, I encourage you to check out my blog article Yes, You Can Have Healthy Relationships and Still Heal. It offers insights and practical tips on how to embrace love and connection without compromising your growth or well-being.

Over time, you’ll begin to truly believe that you are worthy of love and kindness. And that belief becomes the foundation for healthier, more authentic relationships—not just with others, but with yourself.

Every woman has the power to reclaim her worth, and the path to doing so is filled with compassion, grace, and a little patience, and allies along the way (our partner, friends, family, etc.). Take this as your invitation to step into your greatness, knowing that the love you seek begins with you.

YOU ARE WORTHY!

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